Product!
July 6th 2009 --
The first P of marketing is "Product." Since you're the one looking for a job, you're the product this time. Some people can sell anything. Most of us need to know and believe in our product if we're going to sell it. How well do you know yourself? Here are some things to help you learn more.
Before going on, consider these two facts:
In marketing yourself, you must first of all do all of the steps. Don't skip one, because if you do, you're ignoring the point that not everyone is like you. Second, remember that a product only sells if it solves a problem. General Motors ignored that point and look where it's gotten them. You, the product, must become a problem solver for your future employer. In marketing, they tell you to stress benefits, not features. The "sizzle, not the steak." That principle gets abused sometimes, but it's still valid. You need to stress what you're going to do for your new employer, not just how many degrees you have, or what your job titles have been. Your problem solving is the "sizzle," those other things the "steak."
You need to do research in order to market yourself. You need to know things such as:
If you're really smart, you can do all of this without even breaking a sweat, right? Well, next time I'm going to talk about some things that smart people in particular do to screw up a job search. You won't want to miss it!
Steve
PS -- If you live in Vegas, be sure to take advantage of the free stuff that locals can get. Shows, extravaganzas, they all can be had for zero cost if you work it right. You're looking for a job, not hiding in a hole: go out and have some fun!
The first P of marketing is "Product." Since you're the one looking for a job, you're the product this time. Some people can sell anything. Most of us need to know and believe in our product if we're going to sell it. How well do you know yourself? Here are some things to help you learn more.
Before going on, consider these two facts:
- Not everybody is like you, and
- If they were, they still wouldn't buy your product (hire you) unless they thought they were going to get something out of it.
In marketing yourself, you must first of all do all of the steps. Don't skip one, because if you do, you're ignoring the point that not everyone is like you. Second, remember that a product only sells if it solves a problem. General Motors ignored that point and look where it's gotten them. You, the product, must become a problem solver for your future employer. In marketing, they tell you to stress benefits, not features. The "sizzle, not the steak." That principle gets abused sometimes, but it's still valid. You need to stress what you're going to do for your new employer, not just how many degrees you have, or what your job titles have been. Your problem solving is the "sizzle," those other things the "steak."
You need to do research in order to market yourself. You need to know things such as:
- What you can do
- Who can benefit from what you can do
- Who you are talking to
- How to ask effective questions
If you're really smart, you can do all of this without even breaking a sweat, right? Well, next time I'm going to talk about some things that smart people in particular do to screw up a job search. You won't want to miss it!
Steve
PS -- If you live in Vegas, be sure to take advantage of the free stuff that locals can get. Shows, extravaganzas, they all can be had for zero cost if you work it right. You're looking for a job, not hiding in a hole: go out and have some fun!
Labels: information, Marketing
posted by Steve at
8:21 AM
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