Marketing 1.0

I did not make any of this up. This is all right out of the standard marketing text market.

Marketing depends on the 5 Ps.

1. Product
2. Positioning
3. Place
4. Price
5. Promotion

Here are the brief definitions of what the 5 Ps are.

* Product is whatever you are selling. Simple enough.

* Positioning is the way your target market sees you as compared to your competition.

* Place is the way you make your product available to your target market. (You place potatoes in a supermarket, for example.)

* Price is what you charge for your product.

* Promotion is what you do (advertising, contests, etc.) to interest your market in your product.

Consider, if you will, the 5 Ps as applied to your job search. They will look like this:

* Product is you and your services. You’ll say, “To (potential employer): I am the sort of employee that can get the job done!"

* Position is your special skills, experience and attitude that set you apart from everyone else.

* Place is just the fact that you are available and willing to do the job for them.

* Price is what they’re going to pay you. Discuss this one last.

* Promotion is your résumé, cover letter, thank-you notes, and other things you use to get the word out about your services.

You see? Finding a job is marketing yourself! I told you so! Starting tomorrow, I'm going to discuss each of of these 5 Ps in depth. Be sure to check back!

Steve

Tomorrow is the official Independence Day Holiday, so I won't be posting until Monday July 6th. Have a safe and happy 4th of July!