Marketing

As this is the beginning, I'm going to start at the beginning. To put it simply, getting a job is marketing and selling your services. If you can't market and sell at least yourself, you're out of luck. Screwed. Around the bend. Gonzo.

Some people hate marketing. A lot. Some people won't gas up at a station with those little televisions plugging shows at Primm. Marketing is unfair, it lies all the time, and it intrudes on my right to live a peaceful life. Am I close? I think I am. And sometimes that's all true. Some marketing does lie. Bernie Madoff lied in his marketing materials, I'm sure. Ponzi sure lied (there was someone named "Ponzi" for whom the scheme is named.) I could even make a case that auto manufacturers lie in their advertising, because no matter what you do, you'll never be able to pull right up in front of the big office building and park on the plaza. They don't even let celebrities do that.

But I'm telling you that you've got to market and sell yourself. Does this mean you need to be a lying, conniving, sneaky bastard about things?

OF COURSE NOT!

Good marketing is slick and easy to understand. It doesn't lie, it presents. My first series of articles is going to be about marketing in general and how to research, develop and organize a marketing campaign for anything. Later on I'll write about how to research, develop and organize a personal marketing campaign: a job search.

Who knows? You may even decide you like marketing so much that you get a job as a marketeer!

Steve
steve@stevefey.com
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