Places, Please!
June 9 2009
In case you're wondering, I'm putting the publication date in red in the body of each post because I usually prepare these things in advance. The date the blog displays is the date the post was prepared, not the date I posted it. So, I adapt.
Placement refers to how you present your product (you) to your market. Some products get placed by getting put on the end cap in a Home Depot. Some products get placed by having a pitchman (Billy Mays was my very favorite; I'll miss him) talking on television. Some products get placed by someone going door-to-door. People have placed themselves by those methods, plus virtually anything else you could think of. Stand along an intersection with a sign? It's worked. Take an ad on a web site? It's worked. Papering the entire tri-county area with resumes, well, that's worked, too. Still, you need your campaign to be affordable, right? So here are some things you can do to help save yourself some money.
Research, research, and research! Know yourself, know your target market, and
know the best way to reach that market. Most of the research you can do on line, for free. The US Department of Labor has all sorts of information about industries and trends. I'd recommend checking it out today! Later, I'll write a lot of specifics about research. For now, just know that you need to to a lot of it so that you can target your campaign effectively and efficiently.
As a quick example, if you wanted to work for a creative company, maybe Disney, you might want to be creative in your marketing materials. An animated resume, maybe? You be the judge. On the other hand, to work for an old, conservative accounting firm will require an entirely different approach unless you want to turn them off to you completely.
Your marketing materials will most likely be a resume, some form letters that you'll individualize for each prospect, and the results of your research. For more specifics, keep coming back, or mail me using the link at the bottom of this page for information on how to take my online course for a mere fifty dollars.
Amateur job seekers probably rush straight to this P. They place themselves without considering who they are, what they have to offer, or who is their target market. Lucky you, you know better. You know that, before Placement, comes Product and Positioning. Such a sly dog you are!
Steve
In Vegas it's getting hotter. Well, it is July, after all. But most of what you have to do to market yourself involves being indoors, in air conditioning, probably in front of a computer that, for all I know, is pretty cool. It may seem pretty hot to be up and working hard, but hey, I've never once had to shovel a bit of heat here in the Mojave.
If it helps, here's something cool to look at. It's Big Bear Lake, California, at sunrise. The temperature that August was about fifty degrees. Nice jacket weather.
In case you're wondering, I'm putting the publication date in red in the body of each post because I usually prepare these things in advance. The date the blog displays is the date the post was prepared, not the date I posted it. So, I adapt.
Placement refers to how you present your product (you) to your market. Some products get placed by getting put on the end cap in a Home Depot. Some products get placed by having a pitchman (Billy Mays was my very favorite; I'll miss him) talking on television. Some products get placed by someone going door-to-door. People have placed themselves by those methods, plus virtually anything else you could think of. Stand along an intersection with a sign? It's worked. Take an ad on a web site? It's worked. Papering the entire tri-county area with resumes, well, that's worked, too. Still, you need your campaign to be affordable, right? So here are some things you can do to help save yourself some money.
Research, research, and research! Know yourself, know your target market, and
know the best way to reach that market. Most of the research you can do on line, for free. The US Department of Labor has all sorts of information about industries and trends. I'd recommend checking it out today! Later, I'll write a lot of specifics about research. For now, just know that you need to to a lot of it so that you can target your campaign effectively and efficiently.As a quick example, if you wanted to work for a creative company, maybe Disney, you might want to be creative in your marketing materials. An animated resume, maybe? You be the judge. On the other hand, to work for an old, conservative accounting firm will require an entirely different approach unless you want to turn them off to you completely.
Your marketing materials will most likely be a resume, some form letters that you'll individualize for each prospect, and the results of your research. For more specifics, keep coming back, or mail me using the link at the bottom of this page for information on how to take my online course for a mere fifty dollars.
Amateur job seekers probably rush straight to this P. They place themselves without considering who they are, what they have to offer, or who is their target market. Lucky you, you know better. You know that, before Placement, comes Product and Positioning. Such a sly dog you are!
Steve
In Vegas it's getting hotter. Well, it is July, after all. But most of what you have to do to market yourself involves being indoors, in air conditioning, probably in front of a computer that, for all I know, is pretty cool. It may seem pretty hot to be up and working hard, but hey, I've never once had to shovel a bit of heat here in the Mojave.
If it helps, here's something cool to look at. It's Big Bear Lake, California, at sunrise. The temperature that August was about fifty degrees. Nice jacket weather.
photo by Steve Fey
Labels: Marketing
posted by Steve at
3:34 PM
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